Right here is the primary have a look at Rihanna’s fall 2020 @SavagexFenty assortment.
@badgalriri is streaming into the style universe Friday along with her Savage x Fenty Vol. 2 present on @amazonprimevideo, hoping to provide viewers a cause to chill out, undress to impress and keep in.
“Every thing that’s at the moment occurring round us is sort of heavy, and at an extremely world magnitude,” Rihanna informed WWD. “So naturally folks have the necessity for a slight reduction from their actuality, even only for a second.”
Fashions Bella Hadid, Indya Moore, Paloma Elsesser, Demi Moore, Large Sean, Christian Combs and extra be a part of performers Lizzo, Travis Scott, Miguel, Rosalía, Unhealthy Bunny, Ella Mai and Roddy Ricch within the intimate present. It mixes behind-the-scenes footage of Rihanna’s artistic course of with music montages and movie star soundbites, creating PG-rated bedtime leisure for kicking again with a glass of bubbly.
Greater than only a present, she wished to create a way of hope by means of her trademark inclusivity, “the place folks really feel seen, heard and represented,” she stated. That is been the mission of Savage because it launched in 2018 and earned a fame because the #MeToo reply to Victoria’s Secret’s, becoming a member of a brand new class of empowering innerwear manufacturers with runway exhibits and advertising aimed on the feminine relatively than the male gaze.
Everyone seems to be decked out in fall Savage x Fenty, accessible for buy on the spot on the digital platform or Savagex.com, and certainly, the lingerie life-style class feels extra related than ever throughout the pandemic, the place the one place folks have to decorate — or undress — for is residence.
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📸: Courtesy of Kevin Mazur and Jerritt Clark /Getty Pictures for Savage X Fenty Present Vol. 2 Introduced by Amazon Prime Video