After over a 12 months of planning and analysis, McCormick juniors Avantika Raikar and Regina Morfin are getting ready to launch Lura, an internet service that helps manufacturers supply eco-friendly material from all over the world.
Combining their pursuits in style and sustainability, the co-founders goal to modernize the style trade by digitizing and simplifying the method of working with textile producers.
“It’s form of like on-line looking for material,” Raikar stated. “It may be tedious and discouraging for small manufacturers to work with producers, and we wish to change that.”
Raikar and Morfin met in 2018 via the scholar entrepreneurship group EPIC and determined to start a venture collectively centered round sustainable style. They interviewed small style manufacturers to establish issues within the trade, which impressed them to create a service that streamlines how manufacturers join with textile producers.
Raikar stated Lura is basically a consulting service. Manufacturers go to Lura’s web site and flick thru quite a lot of materials which are listed with photographs and details about its producer. The web site additionally shows sustainability statistics, like how a lot water and carbon dioxide was saved when every kind of cloth was made. Manufacturers may fill out a cloth matching quiz.
As soon as manufacturers resolve which material they wish to use, Lura sends them samples and locations orders for them. The corporate expenses a $30 month-to-month subscription payment to make use of its providers, however the first two months are free.
Lura is made up of a core staff of seven pupil volunteers who work on advertising and marketing, coding and internet design. Morfin stated whereas managerial roles are sometimes complained about in enterprise, she’s loved it and the staff has been passionate concerning the work
“It’s been unbelievable to discover a group of people that care about what I’m engaged on,” Morfin stated.
Whereas establishing Lura, Raikar and Morfin participated in quite a few packages via The Storage together with Propel, which is aimed toward feminine entrepreneurs. Raikar stated collaborating with workers at The Storage has been a useful expertise as a result of the co-founders have been mentored in every little thing from enterprise design to drawback fixing.
Hayes Ferguson, director of the Farley Heart for Entrepreneurship and Innovation, beforehand labored with Lura’s co-founders when she served as affiliate director at The Storage. Ferguson stated the co-founders acquired funding for his or her start-up via Propel and had been “extremely engaged” members of this system.
“Avantika and Regina enthusiastically took the lead on organizing casual gatherings for the opposite girls within the group,” Ferguson wrote in an e mail to The Day by day. “Their willingness to tackle social and networking planning for the fledgling program was particularly spectacular since they had been each of their first 12 months at Northwestern.”
Presently, Lura is getting ready to launch on-line. Its first aim is to ascertain a consumer base. Lura is working with Type & Perform Advertising and marketing, NU’s student-run advertising and marketing company, to unfold the phrase about its providers. They’re utilizing social media to attach with manufacturers, too.
“We’re lastly able to take a leap and launch Lura,” Morfin stated. “It’s a little bit scary, however I’ve religion that it’s going to work.”
— The Garage’s Propel Program empowers female entrepreneurs
— Dave Eggers talks education, entrepreneurship at The Garage
— The Garage serves as testing ground for student entrepreneurship, collaboration