Tower Records, the beloved music chain that shuttered all of its U.S. bodily areas 14 years in the past, has been revived as a web-based retailer.
After practically a yr of teasing its return through a social media presence, the brand new Tower Records formally relaunched this week, full with the return of its Tower Pulse journal in addition to on-line performances, Deadline reports.
The Tower Data relaunch — which incorporates the net retailer and deliberate pop-up outlets — was initially scheduled to happen at this yr’s SXSW, however that was postponed because of the coronavirus. With many shoppers – now primarily vinyl consumers – pressured to buy on-line because of the pandemic, Tower Data has reemerged as a well-known identify to music followers.
“That has been met with great success, suggestions,” Tower Data CEO Danny Zeijdel mentioned of the model’s comeback. “Lots of people are so glad taking footage of after they obtain an order from Tower Data posting it on Instagram.”
Tower Data’ founder Russ Solomon died in 2018 on the age of 92. As CEO of the chain, Solomon expanded his enterprise from the again of a Sacramento drugstore to, at its peak, a billion-dollar CD big with over 200 brick-and-mortar shops spanning North America to Japan. Nonetheless, following the decline of the compact disc on the flip of the millennium, Tower in the end filed for chapter and closed all of their U.S. areas by 2006; just one Tower Data stays standing, in Tokyo, Japan.
The historical past of Tower Data was additionally revisited in Colin Hanks’ 2015 documentary All Issues Should Go: The Rise and Fall of Tower Data.