On Oct. 30, NY rapper Lil Tjay launched the music video for his newest track, “Losses.”
With the primary notice of the track’s despondent melody, the video cuts to a shot of Lil Tjay sitting on the hood of an expensive-looking sedan in entrance of a storefront lit by heat yellow and orange neon lights. It’s night time. With every ensuing notice, the video cuts to a brand new scene of Lil Tjay having fun with himself at a celebration or strolling along with his affectionate girlfriend; all seems to be properly and good within the younger rapper’s life.
This notion is dispelled because the beat drops and Lil Tjay begins to sing the primary refrain, with the storefront shot now alternating with photographs that inform a narrative extra reflective of the themes of loss and hardship that characterize the track. Lil Tjay is seen strolling fortunately along with his girlfriend and texting his associates to make plans. His associates are then proven arriving earlier than all of them soar in his G-Wagen, and the photographs proceed to cycle somewhat rapidly. At this level, properly into the primary verse, there’s a noticeable shift in direction of cooler, extra melancholy green-blue lighting, a change that turns into extra pronounced because the track progresses.
As Lil Tjay nears the top of the primary verse, he and his associates, now driving within the G-Wagen, are compelled into an alley by masked rivals on bikes. Within the storefront scenes, nonetheless spliced into the story, the younger rapper begins to develop extra pensive and quietly emotional — he’s even at factors proven along with his head down deep in thought, not even singing. His eyes reveal fatigue and ache as he laments all of the “goddamn losses” that he’s taken on his path to success.
Within the alleyway, Lil Tjay is compelled out of the SUV at gunpoint, however his buddy attracts his personal pistol on the adversaries, and a standoff ensues. Because the refrain of the track performs, the dearth of a drumbeat provides to the strain and expectant stillness of the scene, and the melody foreshadows the tragedy to come back. The standoff continues into the second verse, however the rigidity ultimately reaches a boiling level, and the weapons go off moments earlier than Lil Tjay switches up the movement and the drums relax in.
Lil Tjay and his associates then make their escape to an condominium lit in teal. Right here, photographs of the younger rapper scrambling to assist his wounded buddy — his shirt now getting used as an improvised tourniquet, his associates determined and arguing about what to do subsequent — alternate with these displaying him rapping forcefully, virtually cathartically, in entrance of a mirror.
Because the outro begins to play, Lil Tjay appears to lose power and hope and appears virtually defeated as he continues to sing to himself in entrance of the mirror, earlier than a newsreel in regards to the taking pictures is proven on display screen. The track fades out as Lil Tjay is arrested for the occasions of the earlier night time; it appears no quantity of success can amend the losses he’s nonetheless compelled to face.