It was by way of Fredrik Timour, founding father of Trend Innovation Middle, that I had the privilege of assembly Konrad Olsson, editor of Scandinavian MIND. He was the one who launched me to the Transformation Convention, an occasion, in collaboration with Nordic Talks, that came about in Stockholm, Sweden final week. Not postpone by the present pandemic, Olsson and his staff managed to carry collectively the very best minds from know-how, style, design, magnificence, and mobility, to debate how the style trade can construct a extra sustainable future.
Sophia Bendz: “It’s Time Extra Ladies Step into Their Energy”
When one thinks of traders, a particular kind of individual normally pops to thoughts, however Sophia Bendz is altering this one startup at a time. With 93.9% of three.2 billion invested yearly going to male founders in Sweden, Bendz desires to extend the 1.3% that at the moment goes to feminine founders. The angel investor, who’s an advisor to Niklas Zennstrom’s Enterprise capital agency, is on a mission to carry extra feminine founders to the desk. In a current interview by Roland-Philippe Kretzschmar for Scandinavian MINDS AW20 first situation, Bendz shared: “There’s energy in sisterhood. My sister has taught me what it means to have somebody’s again. I need to give again the identical.”
What makes Bendz, former advertising and marketing director for Spotify, stand out from different traders is her humanist method to investments; a energy that Kretzschmar highlights in his write up, and founding father of Daye, Valentina Milanova seconds. “I get excited concerning the concept of extra ladies getting into their energy and grabbing a seat on the desk”, Bendz instructed Kretzschmar. Including, “I’m impressed to assist allow and help extra ladies to think about a profession as a startup founder or as an investor, and I’ve been occupied with methods to scale it.”
On stage with Kretzschmar, through the convention, Bendz, who can be an advisor to the Swedish Prime Minister, talked concerning the significance of FemTech. Estimated to be a $50 Billion trade by 2025, FemTech will not be hype; it’s outlined as “a class of software program, diagnostics, merchandise, and providers that use know-how typically to give attention to ladies’s well being.” Suppose Elvie, Thinx underwear and Ava fertility trackers. Presently, Bendz has just a few investments on this space, like Daye, a FemTech firm I discussed earlier. Founder Milanova’s goal is to lift the requirements of feminine well being with natural merchandise like CBD-infused tampons.
Roger Dupe: “Skincare is a type of self-love.”
Roger Dupe is the person behind Melyon, a skincare line for individuals of color. Breaking the stereotypes of what a typical magnificence entrepreneur would possibly appear like, Dupe, has introduced vegan and ecological merchandise to market. Though anybody can use these merchandise, not simply individuals of color, Dupe has centered on circumstances suffered by individuals with darker pores and skin tones like hyperpigmentation. “Baobab oil is a really particular settlement,” Dupe instructed the interviewer of Scandinavian MIND Johan Magnusson.
On the convention, Dupe was joined on stage by Johan Hellström, proprietor, Björn Axén and Kicki Norman, Editor-in-Chief and Founder, Daisy Magnificence. The trio, moderated by Konrad Olsson, talked about the way forward for magnificence by way of innovation in sustainability. The inexperienced rebellion within the magnificence trade has been a noticeable one. Pushed by a must outline a brand new part of the sweetness trade, progressive manufacturers like Melyon have set the wheels in movement relating to pushing range past 40+ shades and being the catalyst that propels ahead a cleaner method to magnificence.
Seeking to drive momentum and implement actual and constructive change for these underrepresented and uncredited, Dupe, a former mannequin, who labored with worldwide manufacturers resembling Kenzo, Jean-Paul Gaultier and Zits Studios, admitted to Magnusson, that the sweetness trade will not be inclusive sufficient but. “There’s a hole that must be closed. We’re in 2020, and nonetheless, for instance, we don’t have make-up in each shade or skincare developed with darker pores and skin tones in thoughts. Till now”, Dupe defined to Magnusson.
Fredrik Timour: “Can Trend Save Itself? No.”
I met Swedish entrepreneur Fredrik Timour back when he was the founder of fashion tech company Neue. Pushed by the idea that new and thrilling know-how ought to at all times be within the arms of everybody with an concept, Neue efficiently eliminated the complexities, normally related to bringing an IoT gadget or service from prototype to market. Since shifting on from Neue, Timour based Trend Innovation Middle.
Pushing ahead new enterprise fashions that encourage style companies to collaborate, Timour made a robust assertion that style can’t save themselves. When requested by Olsson, who interviewed him for Scandinavian MIND, why he thinks this, Timour’s response was: “Let me ask you this: do you suppose Spotify runs its personal servers? No, they’re operating on Google servers.” He defined additional: “Can the style trade do that themselves? After all not. Digitisation is at all times about collaboration”.
This was a subject we talked additional on once we joined Olsson on stage on the Transformation convention. Our matter of dialog was SMART FASHION — the way forward for style by way of know-how. We talked concerning the significance of the style trade, investing in providing experiences and providers. We debated concerning the period of alternative, and why the style trade nonetheless doesn’t spend money on R&D. I’m positive most of you might be conscious that this can be a drawback that has been mentioned many instances over.
Throughout our dialogue, we agreed that change wouldn’t come from throughout the trade, however as an alternative, it’s going to come from an outsider who understands the best way to remedy specific issues. An incredible instance is Bolt Threads. They’re scientists, not style consultants, who’ve provide you with an answer, a brand new materials that has confirmed to be extra sustainable than the present and much-favoured polyester. Sure, it isn’t good, however it’s actually a greater different.
Of all the good factors that had been made throughout our dialog, I believe Timour hit the nail on the top once we talked concerning the ever-evolving client. Elaborating on a degree he made throughout his interview with Scandinavian MIND which was: “The factor with the youthful generations is that fifty per cent of their time is spent on-line. Trend firms have utterly missed this”, led to a dialogue of whether or not style manufacturers can evolve into “a Netflix of style”. Think about your wardrobe being accessible on an app in your telephone. You might be out and about, and everytime you need to examine what you’ve got in your closet, you open the app and there it’s. The garments could possibly be leases that you’ve got rented. They are going to be compiled in an analogous approach to the checklist that all of us have on our Netflix account of the movies/collection we need to watch. Possibly the style manufacturers could have subscribers who pay a certain quantity a month to have entry to their merchandise. Sounds too farfetched? Nicely, perhaps, however Timour had me satisfied at: “What’s going to occur if Netflix began promoting garments to their 200 million subscribers!”